About Us
Every great brand begins with a purpose-and ours began with a deep love for Indian tradition and textiles. SOUL was born in June 2012, driven by a desire to bring the magic of India's rich craftsmanship to wardrobes that appreciate both heritage and modern elegance.
To us, a Chaniya Choli isn't just festive wear. It's an identity, a celebration, and a feeling. It's the sparkle in your eyes when you twirl. It's the pride you carry when wearing your culture with confidence.
At SOUL, we pour this very sentiment into every piece we create-offering a curated range of:
- Handcrafted Chaniyas / Lehengas
- Elegant Blouses / Cholis
- Complementing Dupattas
- Co-ordinated sets
SOUL's Success Story
2017
Katthak artist Dhwani Emmanuel gracing Soul Navaratri collection.
2018-2019
Known for her wit and charm, RJ Devaki brought her bold personality to Soul-with tradition in every twirl.
2021
The voice and the spirit of Garba-Mirande Shah echoed the essence of Soul.
2022
Actress and style icon Shraddha Dangar lit up our collection with her timeless elegance and cultural grace.
2023
Jalpa Dave, aka RJ Jiah from Vadodara gracing Soul Navratri collection.
2024
A public figure and socialite Roopal Shah in Soul navratri chaniya choli.
